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We do so literally with our saddles, conveniently through helpful services, and culturally with the inspiring stories we share.
It is the key to unleashing the beauty of every journey and embracing a carefree relationship with the world.
Selle Royal is there for your every adventure, providing you with products that enable new experiences and help you to comfortably achieve your cycling ambitions.
Each saddle has been designed to meet the needs of a unique rider. Selle Royal doesn’t simply offer options, but perfectly matches the rider with a trusty, durable partner for a lifetime of new experiences.
We were born in 1956 when Riccardo Bigolin founded a small bicycle saddles workshop in Italy.
Since then, we continued to evolve, listening to Cyclists and the bicycle world to deeply understand needs, anticipating trends and become a social facilitator promoting a bicycling lifestyle.
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