Being based in Falkenberg, a small coastal town in the south of Sweden, we have to make products that can endure harsh weather conditions. We believe in making products that last, so instead of following fast fashion trends and compromising quality for profit, we focus on timeless design, function, and durability. The same mindset extends to how we do business, often opting to build strong relationships with customers and manufacturers over short-term gains.

For years, we have worked closely with several of Europe’s leading bicycle manufacturers to develop new products. Thanks to our in-house design team and close relationship with manufacturers, we can offer great flexibility and customize products, order placements, and delivery times to customers’ needs.